August, the beautiful month which marks the last breaths of Summer, called ‘Indian summer’ with the abundant blooming of enormous varieties of hydrangeas, one of my favorite flowers. The charming large bulging flower heads with small star-shaped flowers always amaze me. With their mildly sweet scent it is both in house and outside an abundant flowering eye-catcher, with large flowers and beautiful green leaves. The well known pink, blue or white bulbs, plumes and bouquets blast out of front gardens. Such a well-loved garden and pot plant, especially because of it tremendously abundant flowering.

Not only in color versatile, also in shape it shows her blooms in many ways. There are spherical hydrangeas, hydrangeas with small flowers in the middle and large leaves at the edge or a bulky shape. Her chic name Hydrangea comes from ‘hydro’ (water) and ‘angeion’ (jar). The shape of the hydrangea, reminds of an old pitcher.

The colors of hydrangeas symbolize love, harmony and peace. Colorful big blooms in the red, pink, purple, white, green and blue variant, and even hydrangeas that are multi-color. The pink hydrangea has risen in popularity all over the world, but especially in Asia. Pink hydrangeas have many different meanings, but generally mean, “You are the beat of my heart,” as described by the celebrated Asian florist Tan Jun Yong, where he was quoted saying, “The light delicate blush of the petals reminds me of a beating heart, while the size could only match the heart of the sender!”


All images by Hilde van Gerwen SPONS vormgevers
All images created for #mooiwatbloemendoen advertising campaign Bloemenbureau | Holland
Dress by LittleCreativeFactory | Barcelona

Images are all copyprotected, please don’t use without permission

EAT | DRINK | SHOP | THINK at Hotel Droog A’dam

This spring we got the chance to enjoy a lovely weekend at Hotel Droog, Amsterdam.
A little designheaven in the midst of Amsterdam with a stunning view over the rooftops of Amsterdam, fully equiped with a little kitchen, bedroom, livingspace, all totally filled with beautiful Dutch design. The hotel is part of a multi-space location that opened its’ doors in 2012 and has become the destination for a drink and a bite in the beautiful cafe, to do some exclusive shopping in the store filled with wonderful brands, or to be inspired by exhibitions in the courtyard and finish the day with a stroll through the fairytale garden. A perfect place for a dreamy weekend in Amsterdam!

DROOGDESIGN_SPONSvormgevers_8615HOTELDROOG_sponsvormgevers2DROOGDESIGN_SPONSvormgevers_8718DROOGDESIGN_SPONSvormgevers_8685HOTELDROOG_sponsvormgevers4HOTELDROOG_sponsvormgevers5DROOGDESIGN_SPONSvormgevers_8710HOTELDROOG_sponsvormgevers7DROOGDESIGN_SPONSvormgevers_0775HOTELDROOG_sponsvormgevers9All images shot by SPONS vormgevers at HOTELDROOG Amsterdam
Hotel Droog is located at Staalstraat 7b, Amsterdam. Daily open 9am – 7pm



Last month a dream of one of our clients from Spain came true with opening her wonderful online conceptstore ‘SABELLAR’, a fashion and decoration concept store, in tribute to the Mediterranean way of life. We were honoured to be working on their visual identity with these images we shot and styled, as we share the same values. Like craftmanship, authenticity, a choice for honest production, fair to every chain in the process. All handmade with love, mostly by local artisans, often teached by generations of families into products which provoke a feeling of happiness. Created with a soul…

To wear…to eat…to enjoy!

All products available at SABELLAR

Please don’t use these images without permission, all copyrighted.



Spring deserves to be celebrated. And what better way than to do it exuberantly with ranunculus, the springflower ‘pur sang’ This delicate beauty is available in white, yellow, orange, pink, red and purple. Its petals open up piece by piece, so you can slowly day by day see more and more of her beautiful heart.

Did you know that the buttercup symbolizes charm? When someone gifted a ranunculus in Victorian times, then he said: “I think you’re full of attractions. Oh, those were the romantic days…


All images by Hilde van Gerwen SPONS vormgevers
All flowerimages created for #mooiwatbloemendoen campaign Bloemenbureau Holland
Image dresses for Nationale Opera en ballet, Amsterdam

Images are all copyprotected, please don’t use without permission



After our first collaboration with Bloemenbureau Holland in 2016 we were more than honored to be asked to be their ‘flowergirl’ which means styling and shooting images during a year for a special advertising campaign which focusses on the different seasons Spring, Summer, Autumn and Winter, all with their own special flowers.

So this January it started with the tulip. This always cheerful beauty is available in any color, from white, red, yellow, pink, purple, orange, green or multi-colored petals. Also, the shapes of the tulip be a joy to the eye. You can find them with a single or double row of petals, and there are also striking franje- and parrot tulips with jagged petals.

The beauties we used in our shoot had the most lovely pink blushy tone, and ruffled edges at the end of the petals.

When you gave tulips as a present in the sixteenth century, you gave wealth. At that time the flower was in fact immensely popular and there was a speculative trade in tulip bulbs. For the price of a single tulip bulb you could buy an entire canal house in Amsterdam. This bunch of beauties would have meant an entire street;-)!

sponsvormgevers_bloemenbureauholland_9958sponsvormgevers_bloemenbureau_9946All images by Hilde van Gerwen Spons vormgevers
Image created for #mooiwatbloemendoen advertising campaign Bloemenbureau Holland www.mooiwatbloemendoen.nl

Images are all copyprotected, please don’t use without permission


On one of the first days of this brand new year 2017 filled with blank pages, i like to share a dreamjob i was lucky to work on by the end of last year. A collaboration with Little Creative Factory, a wonderful childrenswear brand from Barcelona, Spain. Just as last summer we were asked to shoot images of their gorgeous wintercollection. This brand is all about making dreams come true, so with a grateful heart we styled and shot these images.




Styling and photography by Hilde van Gerwen SPONS VORMGEVERS

Coat and shirt by LITTLE CREATIVE FACTORY Barcelona.

Images are all copyprotected, please don’t use without permission




Another wonderful opportunity to work again with designbrand KovacFamily Sweden and their gorgeous 25lamp. A lamp that fully breathes the designers philosophy ‘It’s time to ingeniously light up our lives’

Here are the images we styled and shot for our new Instagram collaboration.

kovacfamily_sponsvormgevers_7200kovacfamily_sponsvormgevers_7209kovacfamily_sponsvormgevers_duoProcessed with VSCO with se3 presetkovacfamily_sponsvormgevers_7221All images by Hilde van Gerwen SPONS VORMGEVERS
Product:25lamp by KOVAC FAMILY SWEDEN, candleholder by CATCOOEE SWEDEN
Wallpaper by ELITIS FRANCE, Linnen bedding by IKEA SWEDEN

Images are all copyprotected, please don’t use without permission