‘FLOWERGIRL’

NEW WORK FOR ADVERTISING CAMPAIGN OF BLOEMENBUREAU HOLLAND

After our first collaboration with Bloemenbureau Holland in 2016 we were more than honored to be asked to be their ‘flowergirl’ which means styling and shooting images during a year for a special advertising campaign which focusses on the different seasons Spring, Summer, Autumn and Winter, all with their own special flowers.

So this January it started with the tulip. This always cheerful beauty is available in any color, from white, red, yellow, pink, purple, orange, green or multi-colored petals. Also, the shapes of the tulip be a joy to the eye. You can find them with a single or double row of petals, and there are also striking franje- and parrot tulips with jagged petals.

The beauties we used in our shoot had the most lovely pink blushy tone, and ruffled edges at the end of the petals.

When you gave tulips as a present in the sixteenth century, you gave wealth. At that time the flower was in fact immensely popular and there was a speculative trade in tulip bulbs. For the price of a single tulip bulb you could buy an entire canal house in Amsterdam. This bunch of beauties would have meant an entire street;-)!

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Image created for #mooiwatbloemendoen advertising campaign Bloemenbureau Holland www.mooiwatbloemendoen.nl

Images are all copyprotected, please don’t use without permission

‘FLOWERGIRL’

LIVE YOUR DREAM

On one of the first days of this brand new year 2017 filled with blank pages, i like to share a dreamjob i was lucky to work on by the end of last year. A collaboration with Little Creative Factory, a wonderful childrenswear brand from Barcelona, Spain. Just as last summer we were asked to shoot images of their gorgeous wintercollection. This brand is all about making dreams come true, so with a grateful heart we styled and shot these images.

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Styling and photography by Hilde van Gerwen SPONS VORMGEVERS

Coat and shirt by LITTLE CREATIVE FACTORY Barcelona.

Images are all copyprotected, please don’t use without permission

 

 

LIVE YOUR DREAM

‘THERE’S A MORNING INSIDE YOU WAITING TO BURST OPEN INTO LIGHT’

Another wonderful opportunity to work again with designbrand KovacFamily Sweden and their gorgeous 25lamp. A lamp that fully breathes the designers philosophy ‘It’s time to ingeniously light up our lives’

Here are the images we styled and shot for our new Instagram collaboration.

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Product:25lamp by KOVAC FAMILY SWEDEN, candleholder by CATCOOEE SWEDEN
Wallpaper by ELITIS FRANCE, Linnen bedding by IKEA SWEDEN

Images are all copyprotected, please don’t use without permission

 

‘THERE’S A MORNING INSIDE YOU WAITING TO BURST OPEN INTO LIGHT’

PETER LINDBERGH

‘A DIFFERENT VISION ON FASHIONPHOTOGRAPHY’ – exhibition Kunsthal

Last weekend on a stormy autumn sunday i visited the wonderful exhibition of Peter Lindbergh, one of the most influential fashion photographers of the past forty years. The exhibition ‘A Different Vision on Fashion Photography’ is an ode to Lindbergh’s oeuvre from 1978 to the present day. It features more than 220 photographs. This spectacular overview of Lindbergh’s extensive oeuvre also presents exclusive material varying from previously unseen material from personal notes, storyboards, props, polaroids, contact sheets and films to monumental prints, in a large-scale retrospective of the photographer’s work. Ever since i started studying fashion his pure black-white photographs have been my favorites. So all the reason to visit his first ever exhibition in Holland at the ‘Kunsthal’ Rotterdam.

Peter Lindbergh introduced a new realism into photography. His timeless images redefine the norms of beauty. Influenced by the language of film and by playing with the type of the strong, self-willed women. His portraits radiate a certain lack of inhibition and physical grace. This humanist approach and idealization of women set him apart from the other photographers as he prioritizes the soul and the personality. His vision presents them in their pure state, ‘in all honesty’, avoiding all stereotypes as he favours a face with hardly any make-up, bare in a way that enhances the authenticity and the natural beauty of the women he photographs.

As British journalist Suzy Menkes points out “refusing to bow to glossy perfection is Peter Lindbergh’s trademark – the essence of the images that look into each person’s unvarnished soul, however familiar or famous the sitter.”

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PETER LINDBERGH – A DIFFERENT VISION ON FASHION PHOTOGRAPHY

Exhibition to be seen untill 12th of February 2017 at Kunsthal Rotterdam
Images of this exhibition by SPONS VORMGEVERS

PETER LINDBERGH

‘MY FAVORITE FLOWER’

FOR THE NEW ADVERTISING CAMPAIGN OF BLOEMENBUREAU HOLLAND

Last week we were asked to collaborate and shoot an image for a new advertising campaign for Bloemenbureau Holland, called #lievelingsbloem or ‘My favorite flower’. Since nature and flowers are one of our biggest inspirations that was an absolute dreamjob to style and shoot. Lucky us, we just got a lovely gift that week after a shoot in Amsterdam, so these colchicum bulbs, one of Autumn delights’ for sure, were perfect for this occasion. Not only because of their promising beauty, but also as a reminder that sometimes on the least expected moments in life you’re fortunate enough to meet people that give you wings…

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All images by Hilde van Gerwen SPONS VORMGEVERS
First image created for #watbloemendoen advertising campaign Bloemenbureau Holland

Images are all copyprotected, please don’t use without permission

‘MY FAVORITE FLOWER’

‘LIGHT UP OUR LIVES’

A COLLAB WITH KOVAC FAMILY SWEDEN

So happy to collaborate with brands with not only eyecandy products, but with core values that enhance the beauty of the product even more. Kovac Family from Sweden is such a brand. So we were delighted to be asked for a collaboration and shoot images of their gorgeous 25lamp. Their designs are inspired by nature, with the ambition to make products with as small impact on the enviroment as possible using only sustainable materials. This beautiful lamp is called 25lamp, as the numbers of parts used. As simple and lovely as that…

Here are the images from this shoot which will be used for their visual identity on their website and social media

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All images styled and photographed by Hilde van Gerwen SPONS vormgevers
Product: 25lamp by KOVAC FAMILY

Images are all copyprotected, please don’t use without permission

‘LIGHT UP OUR LIVES’

AN EVENING FILLED WITH WONDER…

Last evening we got the change by special invitation of the Rijksmuseum Amsterdam to pre-view and photograph two new exhibitions of Frans Post & Hercules Zegers, opening its doors in a few days from 7 October to 8 January 2017.  It turned out to be a magical evening, not only because of both artists’ incredible work but the way it’s curated and diplayed in this exhibition really makes you step into a magical world of wonder.

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FRANS POST – Animals in Brazil

The 17th-century artist from Haarlem—who worked in Brazil between 1637 and 1644 in the entourage of Johan Maurits of Nassau-Siegen, governor of the Dutch colony there—is famous for the paintings of Brazilian landscapes that he produced after his return to the Netherlands. That the native flora and fauna depicted in these paintings must have been based on original drawings made in Brazil was always suspected. Until now, however, not a single animal or plant study from his hand was known. Alexander de Bruin, curator of the image collection of the Noord-Hollands Archief, stumbled, to his utter amazement, upon the unrecognized studies. These drawings, together with a selection of related paintings and corresponding stuffed specimens of the South American animals, lent by the Naturalis Biodiversity Center, Leiden, are to be seen in a wonderful mix that makes this exhibition a must-visit this autumn.

Exhibition: – Frans Post, Animals in Brazil –  runs from 7 October 2016 to 8 January 2017 Rijksmuseum, Amsterdam

All images by Hilde van Gerwen – SPONS vormgevers

AN EVENING FILLED WITH WONDER…