Recently i was asked to style and shoot productimages for a new exclusive online marketplace with well-established and emerging designers specialized in distinctive Nordic design, called ENIITO.com. Since i absolutely love the aesthetics of design made in the Nordic countries with its minimalistic timeless touch i was more than honored.
ENIITO originates from the Latin ‘ab initio’ meaning ‘from the beginning’. ENIITO aspires to be the beginning of a prosperous relation between shoppers world-wide and Nordic designers. Driven by a passion for design and entrepreneurship, ENIITO is established to assist Nordic designers reach quality conscious shoppers world-wide, because quality designs should be easy to reach no matter where in the world. So they created an online platform where every brand has it’s own shop in which the designers share all about their work, their passion to create, the philosophy of their brand and the stories behind the designs. It offers a insightful peek behind the proces of creating and adds so much value to the product to itself, knowing which story the designer is telling with their designs. The philosophy behind their designs, which materials are used and why they choose just that one. How it is manufactured, often made by hand with love, with traditional skills, in high quality materials, mostly in small quantities. Honest craftmanship in every way. High quality and sustainability as a solution to mass production and overproduction.
Each brand is carefully selected to fit the Nordic feeling and offers the highest quality designs delivered only by designers from the Nordic countries. Each shop at ENIITO gives you a piece of Nordic coolness and borderless design that transform your everyday into a long-lasting aesthetic pleasure. Designers who are just as passionate about their work as the people of ENIITO themselves. They are committed and have the talent to always deliver products that reflects the Nordic design traditions for quality, functionalism and minimalism. ENIITO not only offers a chance to shop straight from the best independent Nordic designers, but the design of the platform itself is just as beautiful too, with clean, minimalistic graphics and photographs.
RUNA – SWEDEN
The birth of RUNA took place in the High Coast, a World Heritage site located in the north of Sweden. The jewelry´s minimalistic design is a reflection of the grand and rugged landscape. The name, RUNA, means secret and wisdom but it is also the name for a set of letters and symbols that people used thousands of years ago to tell their stories and mark what was theirs. Jewelry with raw and simplistic design with loud statements. Made in the north of Sweden.
A little piece of jewelry with big meaning. To wear on your favorite shirt or collar. The shirt is one of those historic garments that people have worn through all times. The RUNA is a statement piece to add just that sophisticated personal touch to your outfit. A beautfil piece of jewelry to just push on to your shirt button. Not only do you enhance your look, you are now wearing a mark of who you are and what you want to say. The RUNA is carrying its own symbols with the aim to tell the stories of today.
This beautiful piece of jewelry is made from a bar of solid metal. It has a clean, lathed finish. Each RUNA is marked with a symbol that represents action. The RUNA i choosed has a human mark. A mark that represents humanity, wisdom and intelligence. Receiving your RUNA is already a present cause it comes in a beautiful raw finished cardbox made from Swedish recycled paper. A beautiful matt contrast with the shiny special piece of jewelry.
OWNERÂ –Â Sanna Grannas
RUNA is designed by Sanna Grannas, born and raised in the World Heritage site called the High Coast located in the northern Sweden. Since the first tie, bow tie and cufflinks were invented in the 15th century. she thought it was time that a new alternativ entered the stage. So she created a jewel that uses symbols from yesterday to tell the stories of today, RUNA. The design is inspired by the raw landscape in the north of Sweden and every piece is made in the High Coast.
HAM&LERCHE – AARHUS, DENMARK
An exclusive brand with beautiful leathergoods in storage accessories and bags designed and made in Aarhus, Denmark. Functional, aesthetic and simple refinement is what comes to mind seeing their products. All made by hand, with the use of the finest soft Italian leather. Leather that will age in their own way, as it is constantly developing its own expression and color, due to oxygen, light and contact with your hands. All their designs are finished with subtle detailing, as in handmade stitching with use of the finest waxed linnen thread, which adds a beautiful refined contrast with the high-quality leather. Part of their branding is the subtle imprinted logo that adds just that perfect detail.
OWNERS
The designers behind this brand are the couple, Ham and Lerche, both passionate about simplicity and functionality. Started in 2015 and since then rapidly growing. Not only because of their innovative approach to storage accessories but also because of their use of high-quality materials and following the rules and trends of interior design. In their design process, they love to combine the craft with functionality, aesthetics, and simplicity. All their products are created in limited numbers.
I immediately fell for the elegant minimalistic and refined leather accessoiries. The earphone case organizer keeps your earphones cable nicely rolled up so it is always organized and manageable. Untangling earphones is from now on easy and will save you tons of time. It is made from Italian leather and sewn by hand at their workshop in Aarhus, Denmark. The leather pencil holder is made from vegetable tanned leather and sewn by hand in Aarhus, Denmark. It is perfect as a desk pen holder, paintbrushes holder or for other office organizational needs.The pencil box features the best Italian leather that ensures a long life for your product.
All images styled and photographed by SPONS VORMGEVERS
Products from RUNA & HAM&LERCHE available at ENIITO, for my selection of products just follow this link to ENIITO.
Images are all copyprotected, please don’t use without permission
All images by Hilde van Gerwen 
All images photographed and styled by 
Timepieces: 
SPONS vormgevers 