Spring deserves to be celebrated. And what better way than to do it exuberantly with ranunculus, the springflower ‘pur sang’ This delicate beauty is available in white, yellow, orange, pink, red and purple. Its petals open up piece by piece, so you can slowly day by day see more and more of her beautiful heart.

Did you know that the buttercup symbolizes charm? When someone gifted a ranunculus in Victorian times, then he said: “I think you’re full of attractions. Oh, those were the romantic days…


All images by Hilde van Gerwen SPONS vormgevers
All flowerimages created for #mooiwatbloemendoen campaign Bloemenbureau Holland
Image dresses for Nationale Opera en ballet, Amsterdam

Images are all copyprotected, please don’t use without permission



After our first collaboration with Bloemenbureau Holland in 2016 we were more than honored to be asked to be their ‘flowergirl’ which means styling and shooting images during a year for a special advertising campaign which focusses on the different seasons Spring, Summer, Autumn and Winter, all with their own special flowers.

So this January it started with the tulip. This always cheerful beauty is available in any color, from white, red, yellow, pink, purple, orange, green or multi-colored petals. Also, the shapes of the tulip be a joy to the eye. You can find them with a single or double row of petals, and there are also striking franje- and parrot tulips with jagged petals.

The beauties we used in our shoot had the most lovely pink blushy tone, and ruffled edges at the end of the petals.

When you gave tulips as a present in the sixteenth century, you gave wealth. At that time the flower was in fact immensely popular and there was a speculative trade in tulip bulbs. For the price of a single tulip bulb you could buy an entire canal house in Amsterdam. This bunch of beauties would have meant an entire street;-)!

sponsvormgevers_bloemenbureauholland_9958sponsvormgevers_bloemenbureau_9946All images by Hilde van Gerwen Spons vormgevers
Image created for #mooiwatbloemendoen advertising campaign Bloemenbureau Holland www.mooiwatbloemendoen.nl

Images are all copyprotected, please don’t use without permission


At this moment, late Spring is showing her beauty in all ways possible. With one of Springs’ most delightful flowers ever, and my absolute favorites, white peonies. Can’t get over their delicate layers of loveliness. They inspire me in so many ways, with their soft color, lushy blossoms and gentle scent. I made a few images to capture the memories attached. For a pillow of dreams for days to come…

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Styling and photography by SPONS VORMGEVERS

Ceramics by Albeli Italy
Candleholder by Catcooee, Sweden


A lazy sunday in April…

Reflecting on a beautiful project we had the joy of working on this month. An early spring/easter shoot at the beautiful restaurant in the middle of the countryside. Images to bring that spring new life feeling into their new advertising campaign in magazines and social media communications. Not only in foodimages but also with outdoor photos of the beautiful surrounding countryside to enhance the mood of the restaurant.

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Processed with VSCOcam with j2 presetAll images photographed and styled by SPONS VORMGEVERS


Collaborating with brands we love

We love styling, photographing and working with products and brands to create campaigns on several social media platforms for clients. Recently we did a collaboration with a new Scandinavian brand ‘NicoleVienna’ with beautiful elegant timepieces. See here some images we made for their visual identity used on Instagram and Twitter.

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Processed with VSCO with se3 presetTimepieces: Nicole Vienna SwedenĀ 

All images made by SPONS VORMGEVERS