‘A CELEBRATION OF SPRING’

Spring deserves to be celebrated. And what better way than to do it exuberantly with ranunculus, the springflower ‘pur sang’ This delicate beauty is available in white, yellow, orange, pink, red and purple. Its petals open up piece by piece, so you can slowly day by day see more and more of her beautiful heart.

Did you know that the buttercup symbolizes charm? When someone gifted a ranunculus in Victorian times, then he said: “I think you’re full of attractions. Oh, those were the romantic days…

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All images by Hilde van Gerwen SPONS vormgevers
All flowerimages created for #mooiwatbloemendoen campaign Bloemenbureau Holland
Image dresses for Nationale Opera en ballet, Amsterdam

Images are all copyprotected, please don’t use without permission

‘A CELEBRATION OF SPRING’

‘FLOWERGIRL’

NEW WORK FOR ADVERTISING CAMPAIGN OF BLOEMENBUREAU HOLLAND

After our first collaboration with Bloemenbureau Holland in 2016 we were more than honored to be asked to be their ‘flowergirl’ which means styling and shooting images during a year for a special advertising campaign which focusses on the different seasons Spring, Summer, Autumn and Winter, all with their own special flowers.

So this January it started with the tulip. This always cheerful beauty is available in any color, from white, red, yellow, pink, purple, orange, green or multi-colored petals. Also, the shapes of the tulip be a joy to the eye. You can find them with a single or double row of petals, and there are also striking franje- and parrot tulips with jagged petals.

The beauties we used in our shoot had the most lovely pink blushy tone, and ruffled edges at the end of the petals.

When you gave tulips as a present in the sixteenth century, you gave wealth. At that time the flower was in fact immensely popular and there was a speculative trade in tulip bulbs. For the price of a single tulip bulb you could buy an entire canal house in Amsterdam. This bunch of beauties would have meant an entire street;-)!

sponsvormgevers_bloemenbureauholland_9958sponsvormgevers_bloemenbureau_9946All images by Hilde van Gerwen Spons vormgevers
Image created for #mooiwatbloemendoen advertising campaign Bloemenbureau Holland www.mooiwatbloemendoen.nl

Images are all copyprotected, please don’t use without permission

‘FLOWERGIRL’

‘MY FAVORITE FLOWER’

FOR THE NEW ADVERTISING CAMPAIGN OF BLOEMENBUREAU HOLLAND

Last week we were asked to collaborate and shoot an image for a new advertising campaign for Bloemenbureau Holland, called #lievelingsbloem or ‘My favorite flower’. Since nature and flowers are one of our biggest inspirations that was an absolute dreamjob to style and shoot. Lucky us, we just got a lovely gift that week after a shoot in Amsterdam, so these colchicum bulbs, one of Autumn delights’ for sure, were perfect for this occasion. Not only because of their promising beauty, but also as a reminder that sometimes on the least expected moments in life you’re fortunate enough to meet people that give you wings…

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All images by Hilde van Gerwen SPONS VORMGEVERS
First image created for #watbloemendoen advertising campaign Bloemenbureau Holland

Images are all copyprotected, please don’t use without permission

‘MY FAVORITE FLOWER’

Summer eve wanderings…

Looking back on June, one of my favorite months of the year, as a beautiful month filled with new adventures and wanderings. Not only in my garden, with the arrival of the beautiful roses with their divine scent and enchanting names as ‘Nina Renaissance’ and ‘Ghislaine de Feligonde’, but also with a wonderful evening wandering through an empty concerthall in Amsterdam. We got the opportunity with 20 other Instagrammers to visit this grand historical building which houses 128 years of classical music history. We got to see the backstage rooms where the conductor has his final moments before entering the personal elevator leading him to the big stage of the main hall and all the musicians of the orchestra rehears with their violin, cello and piano before playing their part of the symphony…

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Summerdress by Little Creative Factory, Barcelona
Hairbow by Free Babes, Denver USA

All images by Hilde van Gerwen SPONS VORMGEVERS

Summer eve wanderings…

A PILLOW OF DREAMS…

At this moment, late Spring is showing her beauty in all ways possible. With one of Springs’ most delightful flowers ever, and my absolute favorites, white peonies. Can’t get over their delicate layers of loveliness. They inspire me in so many ways, with their soft color, lushy blossoms and gentle scent. I made a few images to capture the memories attached. For a pillow of dreams for days to come…

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Styling and photography by SPONS VORMGEVERS

Ceramics by Albeli Italy
Candleholder by Catcooee, Sweden

 

A PILLOW OF DREAMS…

A lazy sunday in April…

Reflecting on a beautiful project we had the joy of working on this month. An early spring/easter shoot at the beautiful restaurant in the middle of the countryside. Images to bring that spring new life feeling into their new advertising campaign in magazines and social media communications. Not only in foodimages but also with outdoor photos of the beautiful surrounding countryside to enhance the mood of the restaurant.

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Processed with VSCOcam with j2 presetAll images photographed and styled by SPONS VORMGEVERS

A lazy sunday in April…

SPRING’S FIRST DELIGHTS

Every year it’s showing her first delightful signs of Spring, the decades old Camelia in my dad’s garden. Planted about 30 years ago and every year putting up a big show with lush red flowers elegant dangling in dark shiny green leaves. For weeks at a time it brightens up the cold February days…

 

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Tea: Lovteas Teacup: Albeli Italy

All images by Hilde van Gerwen SPONS VORMGEVERS

SPRING’S FIRST DELIGHTS