EAT | DRINK | SHOP | THINK at Hotel Droog A’dam

This spring we got the chance to enjoy a lovely weekend at Hotel Droog, Amsterdam.
A little designheaven in the midst of Amsterdam with a stunning view over the rooftops of Amsterdam, fully equiped with a little kitchen, bedroom, livingspace, all totally filled with beautiful Dutch design. The hotel is part of a multi-space location that opened its’ doors in 2012 and has become the destination for a drink and a bite in the beautiful cafe, to do some exclusive shopping in the store filled with wonderful brands, or to be inspired by exhibitions in the courtyard and finish the day with a stroll through the fairytale garden. A perfect place for a dreamy weekend in Amsterdam!

DROOGDESIGN_SPONSvormgevers_8615HOTELDROOG_sponsvormgevers2DROOGDESIGN_SPONSvormgevers_8718DROOGDESIGN_SPONSvormgevers_8685HOTELDROOG_sponsvormgevers4HOTELDROOG_sponsvormgevers5DROOGDESIGN_SPONSvormgevers_8710HOTELDROOG_sponsvormgevers7DROOGDESIGN_SPONSvormgevers_0775HOTELDROOG_sponsvormgevers9All images shot by SPONS vormgevers at HOTELDROOG Amsterdam
Hotel Droog is located at Staalstraat 7b, Amsterdam. Daily open 9am – 7pm

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EAT | DRINK | SHOP | THINK at Hotel Droog A’dam

A lazy sunday in April…

Reflecting on a beautiful project we had the joy of working on this month. An early spring/easter shoot at the beautiful restaurant in the middle of the countryside. Images to bring that spring new life feeling into their new advertising campaign in magazines and social media communications. Not only in foodimages but also with outdoor photos of the beautiful surrounding countryside to enhance the mood of the restaurant.

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Processed with VSCOcam with j2 presetAll images photographed and styled by SPONS VORMGEVERS

A lazy sunday in April…

A NEW IDENTITY…

A new visual concept designed for a restaurant in Nuenen, a lovely place in the South of Holland. Owned by a couple who share their passion for cooking and pure honest food. ‘Pezzaz’ blends passion with enthousiasm,  attention for every detail, all to create a rich culinary personal experience for every guest. This breathes in every detail of their beautiful restaurant, in which guests are pampered with delicious, authentic and honest food. We designed their total visual identity, all off- and online visual communications including logo, menu- and businesscards, outdoorsigns, advertisement campaigns and websites. All with the use of our own foodphotography.

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All graphics and photography by SPONS VORMGEVERS

A NEW IDENTITY…

Notes on creativity … Ferran Adrià

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This week i attended the opening night of a inspiring new exhibition at Marres Maastricht ‘Ferran Adria: Notes on creativity’. For years, Adrià was the head chef of elBulli, the world’s most famous restaurant, a half hour drive from Barcelona. The restaurant only opened for six months a year. For the rest of the year, the chef withdrew to his laboratory with a few trusted colleagues to develop new recipes. Ferran Adrià ignited a revolution in the kitchen, not only in terms of food, but also in its design, cooking utensils and menus. Every innovation was accompanied by drawings, diagrams and formal experiments, through which Adrià translated the vocabulary of taste into the visual domain.

As one of the most important avant-garde chefs of the twenty-first century, Adrià pushes culinary boundaries with knowledge and wit, transforming the art of food into an art form all its own. Hundreds of notebooks have been filled with concepts, ideas, collaged photographs, and loose sketches for new dishes for elBulli.

Notes on Creativity is dedicated to Ferran Adrià ‘s quest for creativity and how that led to his revolutionary, innovative cuisine. The highlight of the exhibition is a specially designed ‘Hall of mirrors’ with an endless landscape of over a hundred floating objects: glass tumblers in all possible forms, metal amuse pictures, slate and glass plates and plastics, which indicate the size of a dish. This exhibition offers an unique peek inside his life and work. To be seen till 03-07-2016.

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Exhibition: Marres, House for contemporary culture, Maastricht www.marres.org

All images by Hilde van Gerwen SPONS VORMGEVERS

Notes on creativity … Ferran Adrià