Last month a dream of one of our clients from Spain came true with opening her wonderful online conceptstore ‘SABELLAR’, a fashion and decoration concept store, in tribute to the Mediterranean way of life. We were honoured to be working on their visual identity with these images we shot and styled, as we share the same values. Like craftmanship, authenticity, a choice for honest production, fair to every chain in the process. All handmade with love, mostly by local artisans, often teached by generations of families into products which provoke a feeling of happiness. Created with a soul…

To wear…to eat…to enjoy!

All products available at SABELLAR

Please don’t use these images without permission, all copyrighted.



This week the brand new studios of Boutique Hotel Lumiere opened their doors. Located in the heart of Eindhoven among the most luxurious shops of the city. An urban and inspiring environment amid all the necessary facilities to make a stay into a fantastic experience. An intimate boutique hotel where you’re surrounded with all the comfort you would expect from a luxury city hotel. With a new addition of eleven brand new short-stay studio’s amongst an exclusive penthouse studio on the roof that provides an amazing view on the skyline of Eindhoven day or night, and a beautiful balcony to enjoy an early morning outside breakfast, and two dreamy big bedrooms. All luxury within hands reach to have a wonderful stay in the midst of the city.

We have been designing their visual identity for many years and this time we also had the pleasure of having the first ever big XL prints of our photographs on the walls. We’re very proud of the result, see here some images of the images;-)


All images shot in the new studio’s of Boutique Hotel Lumiere, Eindhoven
All images shot by SPONS VORMGEVERS
The XL prints (150 x 150 mm) are printed by D-sign visual solutions, Geldrop

For more info on XL prints of our photographs, please send an email to


Recently i was asked to style and shoot productimages for a new exclusive online marketplace with well-established and emerging designers specialized in distinctive Nordic design, called ENIITO.com. Since i absolutely love the aesthetics of design made in the Nordic countries with its minimalistic timeless touch i was more than honored.


ENIITO originates from the Latin ‘ab initio’ meaning ‘from the beginning’. ENIITO aspires to be the beginning of a prosperous relation between shoppers world-wide and Nordic designers. Driven by a passion for design and entrepreneurship, ENIITO is established to assist Nordic designers reach quality conscious shoppers world-wide, because quality designs should be easy to reach no matter where in the world. So they created an online platform where every brand has it’s own shop in which the designers share all about their work, their passion to create, the philosophy of their brand and the stories behind the designs. It offers a insightful peek behind the proces of creating and adds so much value to the product to itself, knowing which story the designer is telling with their designs. The philosophy behind their designs, which materials are used and why they choose just that one. How it is manufactured, often made by hand with love, with traditional skills, in high quality materials, mostly in small quantities. Honest craftmanship in every way. High quality and sustainability as a solution to mass production and overproduction.

Each brand is carefully selected to fit the Nordic feeling and offers the highest quality designs delivered only by designers from the Nordic countries. Each shop at ENIITO gives you a piece of Nordic coolness and borderless design that transform your everyday into a long-lasting aesthetic pleasure. Designers who are just as passionate about their work as the people of ENIITO themselves. They are committed and have the talent to always deliver products that reflects the Nordic design traditions for quality, functionalism and minimalism. ENIITO not only offers a chance to shop straight from the best independent Nordic designers, but the design of the platform itself is just as beautiful too, with clean, minimalistic graphics and photographs.




The birth of RUNA took place in the High Coast, a World Heritage site located in the north of Sweden. The jewelry´s minimalistic design is a reflection of the grand and rugged landscape. The name, RUNA, means secret and wisdom but it is also the name for a set of letters and symbols that people used thousands of years ago to tell their stories and mark what was theirs. Jewelry with raw and simplistic design with loud statements. Made in the north of Sweden.
A little piece of jewelry with big meaning. To wear on your favorite shirt or collar. The shirt is one of those historic garments that people have worn through all times. The RUNA is a statement piece to add just that sophisticated personal touch to your outfit. A beautfil piece of jewelry to just push on to your shirt button. Not only do you enhance your look, you are now wearing a mark of who you are and what you want to say. The RUNA is carrying its own symbols with the aim to tell the stories of today.

This beautiful piece of jewelry is made from a bar of solid metal. It has a clean, lathed finish. Each RUNA is marked with a symbol that represents action. The RUNA i choosed has a human mark. A mark that represents humanity, wisdom and intelligence. Receiving your RUNA is already a present cause it comes in a beautiful raw finished cardbox made from Swedish recycled paper. A beautiful matt contrast with the shiny special piece of jewelry.

OWNER  –  Sanna Grannas
RUNA is designed by Sanna Grannas, born and raised in the World Heritage site called the High Coast located in the northern Sweden. Since the first tie, bow tie and cufflinks were invented in the 15th century. she thought it was time that a new alternativ entered the stage. So she created a jewel that uses symbols from yesterday to tell the stories of today, RUNA. The design is inspired by the raw landscape in the north of Sweden and every piece is made in the High Coast.



An exclusive brand with beautiful leathergoods in storage accessories and bags designed and made in Aarhus, Denmark. Functional, aesthetic and simple refinement is what comes to mind seeing their products. All made by hand, with the use of the finest soft Italian leather. Leather that will age in their own way, as it is constantly developing its own expression and color, due to oxygen, light and contact with your hands. All their designs are finished with subtle detailing, as in handmade stitching with use of the finest waxed linnen thread, which adds a beautiful refined contrast with the high-quality leather. Part of their branding is the subtle imprinted logo that adds just that perfect detail.

The designers behind this brand are the couple, Ham and Lerche, both passionate about simplicity and functionality. Started in 2015 and since then rapidly growing. Not only because of their innovative approach to storage accessories but also because of their use of high-quality materials and following the rules and trends of interior design. In their design process, they love to combine the craft with functionality, aesthetics, and simplicity. All their products are created in limited numbers.

I immediately fell for the elegant minimalistic and refined leather accessoiries. The earphone case organizer keeps your earphones cable nicely rolled up so it is always organized and manageable. Untangling earphones is from now on easy and will save you tons of time. It is made from Italian leather and sewn by hand at their workshop in Aarhus, Denmark. The leather pencil holder is made from vegetable tanned leather and sewn by hand in Aarhus, Denmark. It is perfect as a desk pen holder, paintbrushes holder or for other office organizational needs.The pencil box features the best Italian leather that ensures a long life for your product.

All images styled and photographed by SPONS VORMGEVERS
Products from RUNA & HAM&LERCHE available at ENIITO, for my selection of products just follow this link to ENIITO.

Images are all copyprotected, please don’t use without permission

A lazy sunday in April…

Reflecting on a beautiful project we had the joy of working on this month. An early spring/easter shoot at the beautiful restaurant in the middle of the countryside. Images to bring that spring new life feeling into their new advertising campaign in magazines and social media communications. Not only in foodimages but also with outdoor photos of the beautiful surrounding countryside to enhance the mood of the restaurant.

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Processed with VSCOcam with j2 presetAll images photographed and styled by SPONS VORMGEVERS


A new visual concept designed for a restaurant in Nuenen, a lovely place in the South of Holland. Owned by a couple who share their passion for cooking and pure honest food. ‘Pezzaz’ blends passion with enthousiasm,  attention for every detail, all to create a rich culinary personal experience for every guest. This breathes in every detail of their beautiful restaurant, in which guests are pampered with delicious, authentic and honest food. We designed their total visual identity, all off- and online visual communications including logo, menu- and businesscards, outdoorsigns, advertisement campaigns and websites. All with the use of our own foodphotography.


All graphics and photography by SPONS VORMGEVERS


Collaborating with brands we love

We love styling, photographing and working with products and brands to create campaigns on several social media platforms for clients. Recently we did a collaboration with a new Scandinavian brand ‘NicoleVienna’ with beautiful elegant timepieces. See here some images we made for their visual identity used on Instagram and Twitter.

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Processed with VSCO with se3 presetTimepieces: Nicole Vienna Sweden 

All images made by SPONS VORMGEVERS