‘BLOOMING IN ABUNDANCE’

NEW IMAGES FOR THE ADVERTISING CAMPAIGN BLOEMENBUREAU HOLLAND

August, the beautiful month which marks the last breaths of Summer, called ‘Indian summer’ with the abundant blooming of enormous varieties of hydrangeas, one of my favorite flowers. The charming large bulging flower heads with small star-shaped flowers always amaze me. With their mildly sweet scent it is both in house and outside an abundant flowering eye-catcher, with large flowers and beautiful green leaves. The well known pink, blue or white bulbs, plumes and bouquets blast out of front gardens. Such a well-loved garden and pot plant, especially because of it tremendously abundant flowering.

Not only in color versatile, also in shape it shows her blooms in many ways. There are spherical hydrangeas, hydrangeas with small flowers in the middle and large leaves at the edge or a bulky shape. Her chic name Hydrangea comes from ‘hydro’ (water) and ‘angeion’ (jar). The shape of the hydrangea, reminds of an old pitcher.

The colors of hydrangeas symbolize love, harmony and peace. Colorful big blooms in the red, pink, purple, white, green and blue variant, and even hydrangeas that are multi-color. The pink hydrangea has risen in popularity all over the world, but especially in Asia. Pink hydrangeas have many different meanings, but generally mean, “You are the beat of my heart,” as described by the celebrated Asian florist Tan Jun Yong, where he was quoted saying, “The light delicate blush of the petals reminds me of a beating heart, while the size could only match the heart of the sender!”

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All images by Hilde van Gerwen SPONS vormgevers
All images created for #mooiwatbloemendoen advertising campaign Bloemenbureau | Holland
Dress by LittleCreativeFactory | Barcelona

Images are all copyprotected, please don’t use without permission

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‘BLOOMING IN ABUNDANCE’

EAT | DRINK | SHOP | THINK at Hotel Droog A’dam

This spring we got the chance to enjoy a lovely weekend at Hotel Droog, Amsterdam.
A little designheaven in the midst of Amsterdam with a stunning view over the rooftops of Amsterdam, fully equiped with a little kitchen, bedroom, livingspace, all totally filled with beautiful Dutch design. The hotel is part of a multi-space location that opened its’ doors in 2012 and has become the destination for a drink and a bite in the beautiful cafe, to do some exclusive shopping in the store filled with wonderful brands, or to be inspired by exhibitions in the courtyard and finish the day with a stroll through the fairytale garden. A perfect place for a dreamy weekend in Amsterdam!

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Hotel Droog is located at Staalstraat 7b, Amsterdam. Daily open 9am – 7pm

EAT | DRINK | SHOP | THINK at Hotel Droog A’dam