Last evening we got the change by special invitation of the Rijksmuseum Amsterdam to pre-view and photograph two new exhibitions of Frans Post & Hercules Zegers, opening its doors in a few days from 7 October to 8 January 2017.  It turned out to be a magical evening, not only because of both artists’ incredible work but the way it’s curated and diplayed in this exhibition really makes you step into a magical world of wonder.


FRANS POST – Animals in Brazil

The 17th-century artist from Haarlem—who worked in Brazil between 1637 and 1644 in the entourage of Johan Maurits of Nassau-Siegen, governor of the Dutch colony there—is famous for the paintings of Brazilian landscapes that he produced after his return to the Netherlands. That the native flora and fauna depicted in these paintings must have been based on original drawings made in Brazil was always suspected. Until now, however, not a single animal or plant study from his hand was known. Alexander de Bruin, curator of the image collection of the Noord-Hollands Archief, stumbled, to his utter amazement, upon the unrecognized studies. These drawings, together with a selection of related paintings and corresponding stuffed specimens of the South American animals, lent by the Naturalis Biodiversity Center, Leiden, are to be seen in a wonderful mix that makes this exhibition a must-visit this autumn.

Exhibition: – Frans Post, Animals in Brazil –  runs from 7 October 2016 to 8 January 2017 Rijksmuseum, Amsterdam

All images by Hilde van Gerwen – SPONS vormgevers


This week the brand new studios of Boutique Hotel Lumiere opened their doors. Located in the heart of Eindhoven among the most luxurious shops of the city. An urban and inspiring environment amid all the necessary facilities to make a stay into a fantastic experience. An intimate boutique hotel where you’re surrounded with all the comfort you would expect from a luxury city hotel. With a new addition of eleven brand new short-stay studio’s amongst an exclusive penthouse studio on the roof that provides an amazing view on the skyline of Eindhoven day or night, and a beautiful balcony to enjoy an early morning outside breakfast, and two dreamy big bedrooms. All luxury within hands reach to have a wonderful stay in the midst of the city.

We have been designing their visual identity for many years and this time we also had the pleasure of having the first ever big XL prints of our photographs on the walls. We’re very proud of the result, see here some images of the images;-)


All images shot in the new studio’s of Boutique Hotel Lumiere, Eindhoven
All images shot by SPONS VORMGEVERS
The XL prints (150 x 150 mm) are printed by D-sign visual solutions, Geldrop

For more info on XL prints of our photographs, please send an email to

Summer eve wanderings…

Looking back on June, one of my favorite months of the year, as a beautiful month filled with new adventures and wanderings. Not only in my garden, with the arrival of the beautiful roses with their divine scent and enchanting names as ‘Nina Renaissance’ and ‘Ghislaine de Feligonde’, but also with a wonderful evening wandering through an empty concerthall in Amsterdam. We got the opportunity with 20 other Instagrammers to visit this grand historical building which houses 128 years of classical music history. We got to see the backstage rooms where the conductor has his final moments before entering the personal elevator leading him to the big stage of the main hall and all the musicians of the orchestra rehears with their violin, cello and piano before playing their part of the symphony…

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Summerdress by Little Creative Factory, Barcelona
Hairbow by Free Babes, Denver USA

All images by Hilde van Gerwen SPONS VORMGEVERS


Recently i was asked to style and shoot productimages for a new exclusive online marketplace with well-established and emerging designers specialized in distinctive Nordic design, called Since i absolutely love the aesthetics of design made in the Nordic countries with its minimalistic timeless touch i was more than honored.


ENIITO originates from the Latin ‘ab initio’ meaning ‘from the beginning’. ENIITO aspires to be the beginning of a prosperous relation between shoppers world-wide and Nordic designers. Driven by a passion for design and entrepreneurship, ENIITO is established to assist Nordic designers reach quality conscious shoppers world-wide, because quality designs should be easy to reach no matter where in the world. So they created an online platform where every brand has it’s own shop in which the designers share all about their work, their passion to create, the philosophy of their brand and the stories behind the designs. It offers a insightful peek behind the proces of creating and adds so much value to the product to itself, knowing which story the designer is telling with their designs. The philosophy behind their designs, which materials are used and why they choose just that one. How it is manufactured, often made by hand with love, with traditional skills, in high quality materials, mostly in small quantities. Honest craftmanship in every way. High quality and sustainability as a solution to mass production and overproduction.

Each brand is carefully selected to fit the Nordic feeling and offers the highest quality designs delivered only by designers from the Nordic countries. Each shop at ENIITO gives you a piece of Nordic coolness and borderless design that transform your everyday into a long-lasting aesthetic pleasure. Designers who are just as passionate about their work as the people of ENIITO themselves. They are committed and have the talent to always deliver products that reflects the Nordic design traditions for quality, functionalism and minimalism. ENIITO not only offers a chance to shop straight from the best independent Nordic designers, but the design of the platform itself is just as beautiful too, with clean, minimalistic graphics and photographs.




The birth of RUNA took place in the High Coast, a World Heritage site located in the north of Sweden. The jewelry´s minimalistic design is a reflection of the grand and rugged landscape. The name, RUNA, means secret and wisdom but it is also the name for a set of letters and symbols that people used thousands of years ago to tell their stories and mark what was theirs. Jewelry with raw and simplistic design with loud statements. Made in the north of Sweden.
A little piece of jewelry with big meaning. To wear on your favorite shirt or collar. The shirt is one of those historic garments that people have worn through all times. The RUNA is a statement piece to add just that sophisticated personal touch to your outfit. A beautfil piece of jewelry to just push on to your shirt button. Not only do you enhance your look, you are now wearing a mark of who you are and what you want to say. The RUNA is carrying its own symbols with the aim to tell the stories of today.

This beautiful piece of jewelry is made from a bar of solid metal. It has a clean, lathed finish. Each RUNA is marked with a symbol that represents action. The RUNA i choosed has a human mark. A mark that represents humanity, wisdom and intelligence. Receiving your RUNA is already a present cause it comes in a beautiful raw finished cardbox made from Swedish recycled paper. A beautiful matt contrast with the shiny special piece of jewelry.

OWNER  –  Sanna Grannas
RUNA is designed by Sanna Grannas, born and raised in the World Heritage site called the High Coast located in the northern Sweden. Since the first tie, bow tie and cufflinks were invented in the 15th century. she thought it was time that a new alternativ entered the stage. So she created a jewel that uses symbols from yesterday to tell the stories of today, RUNA. The design is inspired by the raw landscape in the north of Sweden and every piece is made in the High Coast.



An exclusive brand with beautiful leathergoods in storage accessories and bags designed and made in Aarhus, Denmark. Functional, aesthetic and simple refinement is what comes to mind seeing their products. All made by hand, with the use of the finest soft Italian leather. Leather that will age in their own way, as it is constantly developing its own expression and color, due to oxygen, light and contact with your hands. All their designs are finished with subtle detailing, as in handmade stitching with use of the finest waxed linnen thread, which adds a beautiful refined contrast with the high-quality leather. Part of their branding is the subtle imprinted logo that adds just that perfect detail.

The designers behind this brand are the couple, Ham and Lerche, both passionate about simplicity and functionality. Started in 2015 and since then rapidly growing. Not only because of their innovative approach to storage accessories but also because of their use of high-quality materials and following the rules and trends of interior design. In their design process, they love to combine the craft with functionality, aesthetics, and simplicity. All their products are created in limited numbers.

I immediately fell for the elegant minimalistic and refined leather accessoiries. The earphone case organizer keeps your earphones cable nicely rolled up so it is always organized and manageable. Untangling earphones is from now on easy and will save you tons of time. It is made from Italian leather and sewn by hand at their workshop in Aarhus, Denmark. The leather pencil holder is made from vegetable tanned leather and sewn by hand in Aarhus, Denmark. It is perfect as a desk pen holder, paintbrushes holder or for other office organizational needs.The pencil box features the best Italian leather that ensures a long life for your product.

All images styled and photographed by SPONS VORMGEVERS
Products from RUNA & HAM&LERCHE available at ENIITO, for my selection of products just follow this link to ENIITO.

Images are all copyprotected, please don’t use without permission


At this moment, late Spring is showing her beauty in all ways possible. With one of Springs’ most delightful flowers ever, and my absolute favorites, white peonies. Can’t get over their delicate layers of loveliness. They inspire me in so many ways, with their soft color, lushy blossoms and gentle scent. I made a few images to capture the memories attached. For a pillow of dreams for days to come…

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Styling and photography by SPONS VORMGEVERS

Ceramics by Albeli Italy
Candleholder by Catcooee, Sweden



Sometimes you come across a brand that touches your heart and in case of ‘Little creative factory’ that was exactly what happened. A wonderful childrenswear brand designed by Cristina Fernandez based in Barcelona, Spain. Collections characterised by the beauty of simplicity. Experimental shapes and attention to detail are present in all of her designs, under the banner of ‘less is more’. With nurture and comfort in mind, their clothes are made of natural and hard-wearing fabrics that come from the earth, such as cottons and linens. Textiles that reflect their roots, their very origin, whilst maintaining the sophistication and delicacy that marks the pure beauty of their clothes. All these unique pieces are produced in the heart of Barcelona, always following the philosophy of ‘slow manufacture’, ‘0km’ and ‘less is more’. Always conscientious of the need to work towards building a better world for our small people.

So imagine my joy when i was asked by Cristina to style and shoot images of her new spring/summer 2016 collection. Thank you so much Cristina for this wonderful opportunity. This collaboration is proof that sometimes ideas are not only dreams. On occasion it comes to pass that dreams become reality…


Dresses: Sackdress & Apron dress by LITTLE CREATIVE FACTORY, Barcelona

Styling and photography by SPONS VORMGEVERS

A lazy sunday in April…

Reflecting on a beautiful project we had the joy of working on this month. An early spring/easter shoot at the beautiful restaurant in the middle of the countryside. Images to bring that spring new life feeling into their new advertising campaign in magazines and social media communications. Not only in foodimages but also with outdoor photos of the beautiful surrounding countryside to enhance the mood of the restaurant.

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Processed with VSCOcam with j2 presetAll images photographed and styled by SPONS VORMGEVERS


A new visual concept designed for a restaurant in Nuenen, a lovely place in the South of Holland. Owned by a couple who share their passion for cooking and pure honest food. ‘Pezzaz’ blends passion with enthousiasm,  attention for every detail, all to create a rich culinary personal experience for every guest. This breathes in every detail of their beautiful restaurant, in which guests are pampered with delicious, authentic and honest food. We designed their total visual identity, all off- and online visual communications including logo, menu- and businesscards, outdoorsigns, advertisement campaigns and websites. All with the use of our own foodphotography.


All graphics and photography by SPONS VORMGEVERS


Collaborating with brands we love

We love styling, photographing and working with products and brands to create campaigns on several social media platforms for clients. Recently we did a collaboration with a new Scandinavian brand ‘NicoleVienna’ with beautiful elegant timepieces. See here some images we made for their visual identity used on Instagram and Twitter.

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Processed with VSCO with se3 presetTimepieces: Nicole Vienna Sweden 

All images made by SPONS VORMGEVERS

Notes on creativity … Ferran Adrià

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This week i attended the opening night of a inspiring new exhibition at Marres Maastricht ‘Ferran Adria: Notes on creativity’. For years, Adrià was the head chef of elBulli, the world’s most famous restaurant, a half hour drive from Barcelona. The restaurant only opened for six months a year. For the rest of the year, the chef withdrew to his laboratory with a few trusted colleagues to develop new recipes. Ferran Adrià ignited a revolution in the kitchen, not only in terms of food, but also in its design, cooking utensils and menus. Every innovation was accompanied by drawings, diagrams and formal experiments, through which Adrià translated the vocabulary of taste into the visual domain.

As one of the most important avant-garde chefs of the twenty-first century, Adrià pushes culinary boundaries with knowledge and wit, transforming the art of food into an art form all its own. Hundreds of notebooks have been filled with concepts, ideas, collaged photographs, and loose sketches for new dishes for elBulli.

Notes on Creativity is dedicated to Ferran Adrià ‘s quest for creativity and how that led to his revolutionary, innovative cuisine. The highlight of the exhibition is a specially designed ‘Hall of mirrors’ with an endless landscape of over a hundred floating objects: glass tumblers in all possible forms, metal amuse pictures, slate and glass plates and plastics, which indicate the size of a dish. This exhibition offers an unique peek inside his life and work. To be seen till 03-07-2016.

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Exhibition: Marres, House for contemporary culture, Maastricht

All images by Hilde van Gerwen SPONS VORMGEVERS