A new visual concept designed for a restaurant in Nuenen, a lovely place in the South of Holland. Owned by a couple who share their passion for cooking and pure honest food. ‘Pezzaz’ blends passion with enthousiasm,  attention for every detail, all to create a rich culinary personal experience for every guest. This breathes in every detail of their beautiful restaurant, in which guests are pampered with delicious, authentic and honest food. We designed their total visual identity, all off- and online visual communications including logo, menu- and businesscards, outdoorsigns, advertisement campaigns and websites. All with the use of our own foodphotography.


All graphics and photography by SPONS VORMGEVERS


Collaborating with brands we love

We love styling, photographing and working with products and brands to create campaigns on several social media platforms for clients. Recently we did a collaboration with a new Scandinavian brand ‘NicoleVienna’ with beautiful elegant timepieces. See here some images we made for their visual identity used on Instagram and Twitter.

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Processed with VSCO with se3 presetTimepieces: Nicole Vienna Sweden 

All images made by SPONS VORMGEVERS


Every year it’s showing her first delightful signs of Spring, the decades old Camelia in my dad’s garden. Planted about 30 years ago and every year putting up a big show with lush red flowers elegant dangling in dark shiny green leaves. For weeks at a time it brightens up the cold February days…


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Tea: Lovteas Teacup: Albeli Italy

All images by Hilde van Gerwen SPONS VORMGEVERS

Almost nature…

Cold February morning with a beautiful book ‘Almost nature’ filled with photographs of landscapes by Gerdo de Ruijter. By launching his camera aloft, he shows the earths surface without horizon or people, revealing a very real yet abstract beauty. These images show the earth and what is happening to the land. From a satellite, or shot with a camera dangling under a kite some thirty meters up, they give a point of view like you’re a gliding bird enjoying the beauty of colors and textures of the earth.

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Book: Almost nature Publisher TAB books ISBN:978-94-6226-163-1

All images by Hilde van Gerwen SPONS VORMGEVERS



A brand new morning…

My favorite morning ritual after a long cold walk through the countryside,  is sipping a cup of tea in the company of a good book. This morning it’s the book ‘Ode to a building’ in which the 10 year long restauration of the Rijksmuseum was carefully traced by the photographer, returning every day to document the changes. She watched the undressing, the naked skin and the old lady reapplying her make-up. Her photographs show the magic of the building, even before it had one piece of art in it…

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Book: Rijksmuseum Publisher:NA010 publishers ISBN:978-94-6208-071-3

All images by Hilde van Gerwen SPONS VORMGEVERS